KARACHI: As part of its sustained corporate social responsibility efforts, Zong 4G, the country’s No.1 4G network, marked breast cancer awareness month by holding an awareness drive at its headquarters.
Highlighting the importance of timely diagnosis and early detection of breast cancer, the company held a detailed awareness session for female employees in which the participants were briefed on tell-tale symptoms and potential risk factors to help create awareness on this highly important issue.
Pakistan currently has the highest incidence of breast cancer in Asia where more than 90,000 cases are reported every year. This is mostly attributed to a general lack of awareness where this treatable disease is usually detected at advanced stages where little can be done to turn its course. The awareness drive organized by the company was aimed at addressing this very issue through a series of different initiatives. All female employees which comprise of more than one third of the company head quarter’s workforce took part in an interactive lunch and learn session where they were able to gain greater insight into this illness from a panel of trained oncologists.
Published in Daily Times, October 31st 2017.
